Radio reaches virtually every US consumer - and they are staying tuned in... 95% of Adults 18 and older listen to the radio for more than 3 hours every weekday and over 5 hours every weekend!

Radio listeners are listening in their cars - Radio travels with potential customers better than any other medium.  In the car, radio reaches 81% of adults 18 and over every week.

Radio reaches customers everywhere...

Wherever your customers go, Radio goes with them.  Among persons 12 and older Radio listening takes place in the following locations:      

37% at home
42% in their car
21% at work & other places

Your customers spend more time with Radio - Every week, Adults 18 and older spend 22 hours and 30 minutes listening to Radio.  That is over 1,170 hours per year!

Listeners get involved with Radio - Listeners choose to listen to stations that meet their unique lifestyle.  No other medium allows you to establish an immediate, intimate relationship with consumers.

Radio is the #1 medium close to point of purchase - Radio reaches 63% of adults 25-54 within 1 hour of making their largest purchase of the day.

Radio is flexible and convenient - Copy changes can be made at a moments notice.  New commercials can be produced quickly and efficiently.  Radio offers the quickest turnaround time of any medium.

Radio is cost-effective - Radio targets and motivates the specific customers you select... and does it more cost-efficiently than any other medium.  Minimum production time and expense make it the most cost-efficient advertising medium in America today.